How to turn your pen name into a brand that makes a profit

by Lindsay 10/27/2017 9:47:00 PM

Guest post by Olivia Ryan



All writers dream of achieving success and popularity through literature. However, it is extremely important for a writer to get popularity which would be associated not only with books and novels but would work independently and become a well-selling brand.


Namely, a vast majority of writers don’t really earn too much. The average annual income goes just a little over $60 thousand but mostly due to the best-selling writers who earn millions. That’s why writers also need to develop their personal brands and make them an additional source of income.


How to make self-brand profitable?

It’s not easy for a writer to become successful in the market that publishes more than 2 million books each year. Content marketing specialists at Aussie Writings recently noted that authors who build their personal brands have a bigger chance to grow incomes: “Writers have many ways to earn more through their brands. At the same time, it also makes them more popular and increases the sale of their books.”


In such circumstances, it’s crucial to learn how to turn your pen name into a brand that makes a profit. Here are 6 suggestions how to do it.


·       Designate your audience

If you want to establish a self-brand, you need to target audience carefully. This is equally true for writers as well as the content marketers or simply vendors. To become a professional and to create your brand you need to find your niche and concentrate on it.


For instance, you can focus on non-fiction writing about psychology or teen fiction literature. This is the only way to become truly exceptional and distinguish from competitors. Each niche already has a few opinion leaders, so you need to specialize for the certain audience.


·       Make yourself special

What is the difference between you and thousands of other people out there who are doing similar things? To become noticeable, you need to answer this question and offer a fresh perspective. Choose an alternative viewpoint and put new ideas into the calculation. Once you differentiate from competitors, you can count on a wider audience and more earnings, respectively. The personal brand must be unique and add value to the existing state of affairs in the niche.  


·       Content marketing is essential

Content marketing is the best model to make a profit from your brand. Being a writer, you should definitely start your own blog and choose the best income streams. New bloggers usually stick to Google AdSense and advertising and later turn to more demanding models like the affiliate marketing.


Together with your website and social accounts, blog posts will boost your authority and make you a credible partner for the niche-related marketers. Authors like Tony Robbins or J.K. Rowling are not only great writers but also important social media influencers.


·       Guest blogging

You don’t have to write for your blog exclusively. You can also write for different blogs who pay their contributors. Create a good viral content and it will bring you not only a one-time payment but also a loyal audience and exposure. Use your experience, knowledge, and professional expertise to come up with interesting contents and soon you’ll be in the situation to negotiate about the price per post and who to write for.


·       Collaboration

When you start building the self-brand, you need to engage in collaborations with opinion leaders who are already popular in your field. It brings you more attention and audience, thus expanding your base of loyal followers. It’s the perfect cross-promotion with benefits for both sides: you get more reach and influence, while your partners receive even more visibility. Eventually, you can agree on how to share an income.


·       Be creative

Use your imagination and intuition to create new business models and think about the way how it can actually bring you additional incomes. When you will build your brand, it will be possible for you to make money not only by means of your actual writing but also by being a part of influencer marketing. Writers have the creativity to become successful businesspeople, they are simply not aware of it most of the time. 




Personal branding is not an easy process, especially for writers who enjoy their peace of mind and search for inspiration away from the public. However, the results of self-branding can be fruitful and overwhelming. Using these 6 tips, you can use the personal brand as the way to boost your writing career and also to gain profit along the way. Let us know what you think about this and feel free to leave a comment if you have other valuable suggestions.




About author: Olivia Ryan is a journalist who is always ready to experience new things and share this experience with others. She is passionate about art and writing. Therefore, she usually spends time writing new articles or travelling around the world. Follow Olivia on Facebook and Twitter.


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Few of the Best Book Review Sites and Blogs

by Lindsay 8/3/2017 12:25:00 AM

Contributed by Jennifer Scott


Books are easily considered to be one of the most popular and sought-after pastimes in all of the human civilisation. Granted, paper and hardback books will, in future, be transformed into digital format and will simply be words on a screen; I still believe there’s nothing better than picking up a book in your book shop and getting lost in it. The feel of the pages on your fingers, the touch of the cover in your hands, even the smell is to die for! But, as an avid book reader, it’s easy to run out of ideas on what to read next.

Fortunately, there is a wide variety of book review websites available that can help you to discover your new favourite novel or story. If you’re wondering where to turn to next and nothing is jumping out at you from the shelves, here is a list of some of the best book reviews sites on the Internet, giving you a taste of what the world of literature has to offer.




Labelled itself as the ‘one-stop resource for books…’, BookBrowse is an extremely popular book review site where can search for new books till your heart’s content. There’s a dedicated section for finding new books that you haven’t read, and there’s even online book clubs so you can discuss your current favourites with other like-minded fans.




If you’re looking for quick reviews so you can get a rough opinion on a book that you’re interested in, Book Reporter is the website for you. The reviews average out around 500 words long, meaning you get everything you need on the book, without giving too much away, in a matter of minutes. There’s also a tonne of built-in forums and discussion groups for getting some great new reader inspirations.


The website itself may look dated and old-fashioned, but All Readers is easily one of the most comprehensive book databases available on the Internet. There’s a heavily customizable search engine bar so you can find exactly what kind of books you are after and the reviews are short and easy to read, giving you all the information you need before picking up a new classic.


The New York Times


One of America’s leading media publications, the New York Times book review section is as comprehensive as it gets. The reviews on books can easily reach 1,000 words long, but the reviewers, opinions and concepts the writers introduce are unlike anything you’d find elsewhere. If you’re after some seriously thought-provoking literature content, The New York Times is the place for you.


Best Australian Writers


Sometimes, it’s you that wants to inspire others about how amazing a certain book is. However, if you’re a reader, not a writer, it can be hard to put how you feel into words. Best Australian Writers is a complete database of custom writing services that will link you to a professional writer who can turn your ideas into a comprehensive book review.


Library Thing


With over 2,100,000 active users, it’s safe to say that Library Thing is one of the most popular book review sites on the Internet. The soul of this website comes from its user interaction. There are dedicated chat rooms, forums and discussion rooms to talk with other like-minded readers, enabling you to discuss concepts and ideas as well as exploring new ideas on what you could read next.




If you’re in need of a book review site that’s modern, up-to-date and easy to navigate, Book Page has got you covered. With an extensive range of reviews, trending lists, author interviews and opinion columns, Book Page, at its core, is an online newspaper publication specifically made with books and readers in mind.

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Writer By Day, Writer By Night: 6 Tips for Balancing Digital Marketing and Creative Writing

by Lindsay 6/9/2017 11:16:00 PM



During my undergraduate years at the University of Arizona, my writing professors constantly warned me and my classmates about the risk of writing as a day job.


They cautioned us against living a double life as a writer. They told us to stay wary of burnout and losing our way as artists, suggesting that this was a very real possibility if we planned to make our living on SEO and marketing content.


I was an insufferable suck-up in class, so I nodded vigorously in response to these ominous predictions. Internally, however, my gut response to these warnings was akin to the infamous shrug emoji.


I was even less interested in hearing this advice during graduate school, when I was living the double life in full swing. It was hard to nod as vigorously as I did during my undergraduate days: I was already balancing a full-time job producing marketing content during the day with attending class and drafting my memoir thesis in the evening.


Today, as a full-time marketing copywriter and content strategist, I am still tasked with finding the right balance between my life as a marketing content professional and my goals as a creative academic. Is it easy? Certainly not! Is it impossible? My answer is an equally vigorous: No way!


That being said, I can now see that the bleak scenarios described by my writing professors actually helped to shape the very strategies I now use to stay sane and productive. The following tips and strategies are meant to help those content writers who struggle to balance their daily copywriting duties with their passion projects.


1. Use Your Downtime


A common mistake that writers make when balancing a double life is trying to separate creative and content writing into separate mental silos. Anyone who attempts these mental gymnastics for long will find that the effort is worthy of Sisyphus.


That’s because we as writers only have so much control over the creative process. Ideas will come and go with no regard for your convenience. As a result, it’s important to make use of downtime at the office effectively when your creative brain flips on and starts generating good ideas.


Consider keeping a notebook handy during your work day. If you have an idea, jot it down quickly before it leaves your mind and then get back to work. Likewise, make use of your breaks and lunch time to review your notebook of drafts, edit a paragraph or simply brainstorm about your next creative project.


Every bit of creative writing you can sneak into your day goes a long way toward your achieving your goals, whether they revolve around publishing or expanding your audience as a blogger. You might even enjoy your work hours a bit more when you allow your creative brain to churn out creative thoughts throughout the day.


2. Flex Your Skills


As a writer, it’s very easy to see the SEO- and link-focused nature of website marketing content as a restraint on your creative process. I felt this way for years. By the time I was in graduate school, however, my horizons had expanded and I’d come to appreciate the idea of creative restraints.


Consider forms in poetry. The Elizabethan sonnet, with its strict rules concerning meter and rhyme, is a great example. Forms do constrain the writer’s choices but also encourages them to think outside of their own tried and true artistic strategies.


What if you thought about SEO keyword and header requirements the same way you might think about a writing prompt or a formal assignment? Imposing limitations on the creative process not only produces results in your own writing, but can also help encourage you to exceed expectations at the office by producing some truly sublime marketing content.


You also present yourself as a prime candidate for promotion. Take it from my experience: A little boost to your paycheck will go a long way toward making you feel more comfortable about your double life as a writer.


3. Leverage Your Research


The longer you’ve been a writer, the more likely you are to take your inspiration from unlikely sources. Openness to the unexpected muse is a critical skill for those balancing a content marketing job with craft development in their free time.


In order to generate a steady stream of high-level marketing content for the web, one must become a very effective researcher. Most writers have experience doing research from their academic days, but deadlines and large workloads force content producers to become even more efficient at scouring the web for information.


If you find yourself short on ideas when you sit down to write at home, try expanding your research process at the office. As you scan the web for data and sources, make sure to scan your results for interesting, newsworthy or inspiring stories. Bookmark these links, then browse them in greater detail after your work day has ended. Fitting in a bit of creative research into your daily workflow will also take pressure off of yourself to put in that time when you get home.


4. Find Your Fortress

Batman has his Bat Cave. Superman has his Fortress of Solitude. Just as a superhero needs a secluded headquarters to retreat to, a writer needs a place to think, reflect and appreciate the quiet.


Considering how much time you’ll spend writing for work, it’s more important than ever to stay productive during your free time. Otherwise, you risk falling into the uninspired rut my writing professors warned about. With this in mind, find a place where you can disconnect from the world, including the work assignments waiting on your desk for the next morning.


After moving back home to Phoenix, Arizona, I selected my old local library as my personal bastion of productivity. Free access to high-speed WiFi, limited noise pollution and a very low chance of bumping into anybody I knew from high school made my local branch an ideal spot to spend a few hours each day reading and writing.


5. Obey Your Schedule


Another piece of advice I heard constantly from my writing professors, especially at the graduate level, was the importance of having a schedule as a writer. No pithy rejoinders here. They were absolutely correct.


This maxim goes double for writers that balance a double life. The importance of meeting deadlines at work is a given for most, but few commit the same focus to the writing they do for themselves. Unfortunately, those who fail to work on their craft consistently are at the greatest risk for letting their work writing consume their lives.


I’m sorry to say that there aren’t any easy strategies for becoming a disciplined writer. It’s something we all have to work on every day. Thankfully, applying some of the other strategies I mentioned above can make this challenge a bit less daunting.


Start by assigning yourself some deadlines. Identify a few hours each day that can be dedicated to writing, whether they be early in the morning or after you get home from work. Do everything in your power to obey your schedule.


You probably won’t get it right all at once, but that’s OK. Just setting a schedule and paying closer attention to how you choose to spend your time (when you should be writing) are major steps in the right direction.


6. Honor Your Process

It’s easy to get discouraged as a writer. After all, we can be pretty sensitive. That’s why it’s important for you to make a habit of carrying your projects to completion. Denying yourself the internal encouragement that comes with finishing a poem or prose piece just makes it harder to stay motivated as a creative writer.


On the other hand, beating yourself up over how long it’s taken to finish a novel in your spare time is not an effective strategy. Your creative process is unpredictable, and it’s not typical for your free time and your feelings of inspiration to line up consistently. This is especially true when you are tasked with a full workload of blog posts, newsletters, email campaigns and content pages during the day.


Just as the style and voice of your work are unique, so too are the strategies you’ll employ to balance a double life as a marketing content professional and a creative writer. As long as you are able to secure a quiet place to work, set a reasonable schedule and stay disciplined, the specifics are up to you.


In short, the double life is one worth living. Just figure out what works for you, stick to it and keep your pen on the pad.




Remy Albillar

As a content writer at Eminent SEO, I specialize in producing high-quality copy for a long list of digital mediums, including websites, emails, blogs and social media. I got my career started right out of college producing SEO-driven content for a marketing agency based in Tucson, AZ. I’ve since worked as a copywriter within numerous industries. I’ve written the first half of a personal memoir and earned my master’s in Creative Writing from Emerson College in Boston, MA.

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How To Write Productively

by Lindsay 5/25/2017 8:39:00 PM

***Blog post contributed by Patrick M. Greene


You just told yourself that you were going to go and write a book, but there is just one problem. You have to write.

It is easy to say that you are going to start writing your book today, but it is rarely done. Most writing enthusiasts don’t even know where to start. There are some who do not know when to start. They know how to start, but they just don’t have the energy to start writing. I mean, who can blame them, really?

Writing is tiring. Most people think that it is much better how they have already published their book and how people are praising them for their perfectly written book. But there is bad news: after you’re done fantasizing, you have to accept the reality that you haven’t even written a single chapter yet. You then get back to your workspace. After being intimidated by the amount of work you need to do, you’ll realize that you just can’t do it anymore. Then you get back to your bedroom accepting the fact that you’ll never be a writer, and then you feel asleep. When you wake up you’ll feel all motivated again to write your book, but it just doesn’t happen. The cycle just keeps on going.

Want to know how to be productive with your book? Want to know how you are ever going to consider yourself as a published author? Well, here is a little advice for you: just write.

Just write. Don’t think about anything. Just write. You don’t have to think about whether or not you are doing it right. When we are talking about creativity there is really right or wrong way of writing something. Writing is about self-expression so just forget about the technicalities for a minute. Well, of course your book has to make sense but that is what editing is for.

Right now, your job is to write. You wouldn’t have decided to write a book if you don’t have a specific topic on mind. Write as if you are running for your life. Write everything that crosses your mind.

You have to accept the fact that writing isn’t a one-way process. Rather, it is two-way. The first step is to write. Just write everything, and then the second and last part of the whole writing process is the editing. This is the part when you’ll examine if there are some scenes that you have written wrong. This is the part when you have to take a look if all the sentences are written in the best way they can be. Spot Phrases and sentences that can be rewritten in a better way.

The key to good writing isn’t a wide vocabulary. As a matter of fact, writing is more about making sure that the reader understands what you have written. Bear in mind that writing is a form of expression. With that, you should make sure that your writing is understandable. When you have come up with a book that is easy to read and understand that is the time when you can say that you have productively written your book.



Patrick works as a contributor at He is a former editor of a small town newspaper publishing. He is an avid fan of social media, and runs his own page for writing enthusiasts for his college. With the rising clamor for healthy living, Patrick immersed himself with water sports.

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How To Stay Inspired As A Writer

by Lindsay 5/22/2017 10:25:00 PM

How To Stay Inspired As A Writer

Guest Post Written By: Brenda Berg

Every writer hits that place, where it's not quite writer's block but you're stumped as to where to go next. When that happens, don't panic. There are ways out of the slump you've found yourself in, and it's not hard to get back out. Try these tips when you're feeling creatively drained and need some help.


Scout the news

There's always something interesting happening in the news. Read newspapers, watch the news on TV, pay attention to online news sites. You'll find human interest stories that will give you plenty of ideas to get started.


Change up your routine

Are you always doing the same thing, every day? Change it up. Go out for a coffee when you normally stay in. Walk the dog late at night. Get up early and see the sunrise. Whatever you normally do, switch it up for a day or so. Changing up small habits can lead to a change in thinking, which can do your creativity a lot of good.


Learn something new

In order to write authentically, one must always be learning. That doesn't mean you have to re-enroll at college, but make sure you're open to new experiences. If you do want to do a course, Academized offers plenty that will catch your eye. You're sure to get plenty of ideas this way.


Eavesdrop in public

There's nothing more fascinating than a stranger's conversation. When you're out and about, ditch the headphones and listen to what other people are saying. Often, even just fragments of conversations are enough to spark off new ideas in you.


Look for a method that works for you

No one writes in the same way. You need to find what works for you. Do you like to gather all the information before you start, or do you just fly by the seat of your pants? How about editing? Do you go it alone or do you find help? Writer Gary Baker says, 'I like to use online tools to help me edit my manuscripts. The Australian Help grammar guide, for instance, is great when grappling with a certain grammatical rule in my writing.'


Get away from the keyboard

Are you sitting at the computer, willing inspiration to come? Give yourself a break and get away. Go for a walk and allow yourself to think of something else. The combination of exercise and the break will help the creative juices flow again.


Find your inspiring place to write

Everyone has their favourite space to write. For some, it's the corner of the living room, with the cat curled up at your feet. For others, it's the local coffee shop with a brew in hand. Linda Forge, a custom essay writer, says 'I like to write outside whenever I can. Sitting in my garden and writing in the fresh air does me the world of good.' Find where your best writing spot is, and use it.


Keep a writing journal

Every day, sit down and write two pages in a journal. Once you start, don't allow yourself to stop. Write about whatever comes into your head, no matter how mundane or odd it feels. This is called free writing. You'll think you have nothing to say, but you'll be astounded at what comes out when you start writing. Use either a Word document or a real notebook, whichever works best for you.


Give all these tips a try if you've run out of creative steam. Before long, you'll be back to your old self, and have plenty of ideas for new manuscripts.


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What Harry Potter Has Taught Me about Writing

by Lindsay 4/2/2017 9:14:00 PM




The purpose of articulating this article is to describe various lessons I have learned from Harry Potter's writing. Harry Potter is a boy and the main character in the writing of J.K Rowling. The contents of the Rowling's books are very educative specifically in writing. Harry Potter's primary purpose of writing fan fictional books is to exploit the human desires that keep evolving since the ancient times especially in the world of magic. There are some social dynamics found in a modern society that Rowling exposes that began more than 200 years ago such as racism, religion, civil wars, social activism and education. The popularity of these books has been growing dynamically since the first publication. More importantly, I would like to discuss the value impact of the Rowling's books on my writing skills. Her writing work obsesses not only the kids but also adults.

Creative Plotting

The first thing I have learned from Harry Potter concerning writing is the plot. In her novel, Rowling's plot allows the reader to connect one action to another through the main character.  Plotting is the most important instrument that demonstrates the ideologies in the writer's mind. In this aspect, I have learned that before putting down the writing it is important to think critically and generate ideas that will effectively give the writing direction. The first idea of writing came to her mind when she was riding on a train. Before Rowling wrote anything, she thought keenly about the idea to get the right picture on the writing. Therefore, before writing anything, it is important to think about the structure and relevant concepts that the script requires. Apparently, it is important to put down the idea on time to avoid forgetting. In other words, I should not be quick to write anything on paper before formulating the structure. The plot of Rowling's books follows her idea of fantasy, the idea that connects real world to the fantasy world.

Write When Sober-Mind

Writing when sober and in the right mind is a major factor. I have learned from Harry Potter's literature that, she used to write in serious mood; Rowling used to write during her leisure time and relaxed in a favorable environment, mostly in cafes and at night in her room. Environmental and personal destructions interfere with creativity. Writing with sober mind promotes creativity, generation of new ideologies. Additionally, it is important to write when you are full of mental energy to allow the flow of ideas from different psychological perspectives. In this aspect, tiredness of extortion limits the writer from thinking reasonably. Rowling’s writing demonstrates how she took her time before articulating a single idea. The first book of Harry Potter illuminates mystery of sober mind thinking by constructing every idea crossing her mind. The characters in the book are well placed and active at every point of an idea. Rowling exposes every theme in her writing constructively, especially the idea of magic where she allocates each character a task. This fantastic element in her writing is a reflection of how Rowling took her time soberly before jumping into writing.

Be Persistence and Patient

Another important lesson I have to learn from Harry Potter’s book is to be persistent when writing. Rowling took more than 15 years before publishing her first book, Harry Porter and Deathly Hallows. The quality of the literature as a writer is the end product of persistence writing. It is important to be patient enough and persistent to learn new things without giving up. Harry Potter literature came into public in the early 1990s when she had already exploited all the ideas she had on her writing. In comparison to modern writers who take even less than three months to publish a book, Rowling took her time well, even the time she had thought she was through she gave her writing time to mature. JK's masterful job came to be due to her persistence by planting meaningful information that took time to publish. When the writer takes time, paperwork translates to quality as well as social acceptability. The underpinning factor of delayed publication is that when drafting the ideas new is new generation emerges and critics that oppose the writing. For instance, Rowling's books basis on 1980s socio-cultural, which is very different from the generation purchasing the book. Therefore, it is important to project the possibilities of the future as long as persistence aligns with emerging generation’s social practices.

Be Creative

Creativity is another important element that I have learned from Harry Potter’s writing. A writer should not engage paperwork for the sake of writing. Creativity is the most important instrument that determines the impact of the book on the audience. Apart from being creative, it is important to be unique in the writings, not copy pasting what other writers have said before. Moreover, creativity is an escalating tool that supports the authors to generate more ideas and enlarge their perspectives and dimensions in the writings. From this point of view, it is important for the writer to use the dichotomy of thinking by classifying ideologies from different perspectives such as economic, political, social and religious. For instance, Rowling's book integrates all aspects of human life revolving around Harry Potter. However, creativity takes time to mature. Before Rowling became a famous writer, she had undergone a series of challenges in writing; as a single mother, she was facing publication challenges due to financial constraints. The fact is that she did not replicate her writings and remained creative though it took time after her first publication.

Write What You Love

I have also learned from Harry Potter's writing that literature involves writing what you desire and love. In this aspect, writing what you love allows an individual to exploit the intrinsic abilities and talents. Rowling wrote what she describes as her long-term dream; she started paperwork while she was only six. The current publication is a reflection of her young age potential that she has maximally exploited. Therefore, it is important to enjoy and love the writings for they allow an individual to grow in the field of writing. Despite facing massive critiques, Rowling remained focused on her books for she enjoyed what she was writing. Additionally, writing what you love gives an individual independence by focusing on personal abilities rather than external dynamics. Finally, Rowling's literature has taught me how to formulate writing strategies without missing a single idea. Writing is not just taking paper and putting down words, but like any other fields, it requires procedures, which are practical and realistic. Failure to have a plan when writing leads to confusion and complicated paperwork that might not be apparent to the targeted audiences.

Author bio: Ben Russel is passionate about reading and writing and is a big fan of Harry Potter. He’s also into academic writing and has published a series of guides for students. One of his recent publications is on how to write a synthesis essay outline. Ben believes in the importance of helping young generation learn to love reading.

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How to Write Obligatory Scenes

by Lindsay 2/9/2017 1:22:00 PM

Article Contributed by Lucy Adams


This article is dedicated to an obligatory scene, one of the most important but often overlooked by both novice and experienced writers story elements. In the lines below, you’ll find out why an obligatory scene is a must for any story and novel, how to write it, and how it affects the reader. So if you are ready to learn one of the most important secrets of the intriguing plot, sit comfortable and enjoy reading!

What is an Obligatory Scene?

Simply put, this is the scene of the final confrontation between the protagonist and the antagonist, or the theme and the countertheme of the story.

From the name of the scene, you've probably realized that it must be presented mandatory. But why?

Imagine yourself a reader. Here you open a book, flip through pages, and get fascinated by what is happening. The main character – a bold, positive guy – embarks on a long, dangerous journey to return home some very valuable thing. However, this thing is protected by a dangerous villain – many years ago, he treacherously stole the relic and now ruthlessly kills each daredevil who dares to take the risk to return it.

So, we have the first act of the story: the author described the disposition of forces and clearly explained who is good and who is bad. This is clear. But what, in fact, we do expect from this story? What interest makes us read? Perhaps, we want to see how the character will return (or at least try to) the stolen treasure and, of course, kill the incredibly strong villain.

Will we be satisfied if the main character dies suddenly halfway or just steals the treasure and returns home safely? I think no. In other words, we, as readers, are waiting for the main collision, the battle between the good and the evil. And the stronger the evil, the greater the expectations.

The Biggest Mistake of Novice Authors

I think now you’re aware of the importance of an obligatory scene for the narrative. However, not all aspiring authors run the above line of reasoning. As a result, good and evil are fighting virtually, across the ocean, or just "for the show." And then aspiring “pen wizards” wonder why their opuses are so boring.

To avoid this failure, thought out the mandatory scene before writing the rest of the work. Once you come up with the idea of ​​the narrative, think of the obligatory scene. Without it, there is no sense to take up the rest. All tracks in a story lead to it. And only after you determine who, where, when and how will face each other, you can come up with the rest of the story.

Requirements to an Obligatory Scene

The most important requirement (after the presence of this scene, of courseJ) is that the reader should receive there what he wants but a very different way from what he expected. All the complexity of an obligatory scene lies in the fact that the reader is subconsciously waiting for it and knows that it will happen sooner or later. Therefore, the scene should surprise the reader.

In our example, the reader expects the hero to fight the villain in his lair – a huge, impregnable castle, and then take the treasure. Well, how to deceive the reader’s expectations? For example, like this:

·      The protagonist makes the way to the fort, fighting with guards, but can’t find the villain. He takes the treasure from the golden pedestal, but nothing happens. He comes out of the castle, but there is no chase. He’s disoriented. Can it be so simple? No, of course. When he returns home, he finds his city burned to the ground, and on the ruins of the palace sits the main villain. And it is now nowhere to run – the hero takes the fight!

This, of course, only the one of a huge variety of ideas that may come to your mind. However, it illustrates the need to deceive the reader and surpass his expectations.

Well, an obligatory scene does not always result in a battle for life and death. It is often a conversation. If we are dealing with a romantic history, it is the reunion of lovers or the last night before departing. It all depends on the nature of the conflict, which is why I recommend you first think through the obligatory scene, and only then pass to writing the rest of the literature work.

I wish you best of luck in your writing endeavors and hope that you’ll be able to successfully apply my advice to practice!


Lucy Adams is a freelance blogger and writer always ready to prepare the best essay for you. She’s an aspiring author who feels comfortable with covering a wide range of topics, from literature and writing to business and marketing. Lucy is open to new ideas – share with the blogger what you have in mind, and get a high-quality article in return! By the way, guest blogs require no fee!




How To Improve Your Writing Efficiency Being a Leader

by Lindsay 12/5/2016 10:07:00 PM

Article Contributed by Lucy Adams



Managing the attention of the audience is the paramount task of any commercial organization. Undoubtedly, the smoothness of writing plays a vital role when sending CVs, emailing, publishing videos, blogs, and communicating to potential candidates. And it’s not a secret that the ultimate task of any business is to create a positive atmosphere around the brand.

In my opinion, the "tastiness" of the content largely predetermines the overall success. If the message is tongue-tied, illiterate, difficult or incomprehensible, it greatly spoils the perception and disperses the attention, so the audience is not involved.

Ideally, all the efforts on content should be directed to make the reader think about the product or service of the brand. And it is truly an art. You can’t learn creative writing at once, but applying specific rules, you can significantly reduce the long way.

I hope the points below will help you to become a wiser manager, a manager who is also a pen wizard!

#1 Turn Your Inner Uncertainty Into Your Hardest Weapon

There’s something extremely effective and efficient in your box with tools for writing. Yes, I’m talking about whining and excuses. Most unsuccessful writers become such because of internal uncertainty and lack of belief in the power of words.

No matter who you are – a writer, an entrepreneur or an artist – you strive to be a professional in your field. And the first step is treating your profession seriously. Actually, this is the key difference between amateurs and professionals. A professional can’t wake up and ask oneself: "Do I want to write today?" He will, and he knows he will!

If you don’t believe in yourself, be sure to overcome this fear. Learn how to properly work with your subconscious. If you say to yourself "I write slowly, I can’t cope with this volume," you won’t cope! But if you try, you will!  "Everyone will be replayed according to one’s faith" – sounds religious, but it’s true.

A professional writes not only for money – even though writing is the main source of income – he writes to share his knowledge and help people, making their lives better. The money is just a way to assess the benefits to others, as well as the skill.

#2 Make a Checklist and Plan for the Day

Well, if you’re a businessman, I guess you already have it. Then just fit some time allocated exclusively for writing or honing your writing skills. The most important thing is to use the time effectively. If you have nothing to write at the moment, be sure to spend these minutes on education. We can’t work 24/7, so I believe it’s better to adhere to working hours than the results you have to achieve. Finally, if you spend day and night at the office, how can you refresh and restore your mind and body?

The checklist is one of the most effective tools that you can use to speed up daily. For example:

1.     Get up at 7 a.m.

2.     Devote half an hour for professional self-development

3.     Write a business proposal/answer to emails/1000 word of the text.

4.     Publish the prepared materials.

5.     Limit the time in social networks up to 30 minutes per day.

6.     Allocate 1 hour for a rest.

7    Write a report on the completed tasks.

The checklist allows you to determine the necessary daily routine and create a draft script of the day. Prescribe the evening the key challenges of the next day and in the morning you will get more or less coherent strategy for your actions.

#3 Write so that Customers Can Scan Your Text

I bet you know that almost all readers scan articles to decide whether to continue reading.  And only if there is interest in the paper, people get a grasp and devote their time and attention to it.

Therefore, you have to somehow hook the reader. Be sure to structure the information and highlight the most important point, so that the reader can instantly guess what facts he can find there.

#4 Include Call to Action

I can safely say the article is great if it makes the reader think after he finished reading. And it’s even better if there’s a message that encourages the reader to a specific action. Read more and spend some time on talking with the staff to generate more creative ideas and "hooks."

#5 Edit

Even the best-selling authors correct their works so that they fundamentally changes. If writing releases is your responsibility/opportunity/voluntary action, and there’s no editor behind you, be sure to carefully proofread the text. Don’t let the mistakes play against the reputation of your brand.

#6 Read Your Text Aloud

When we write, our brain works like the brain of the writer. To make the text understandable, accessible and interesting, read it aloud. Reading aloud puts the author in the reader’s shoes. That's when you see a lot of opportunities to correct the text, replace some words and rephrase sentences. Be sure to treat the text as the reader before sending or publishing it!

Being a businessman, a team leader or a manager, you should…no, you must be able to write quickly, on the topic, and clearly. Regardless of the scope of your activity, the ability to write competently will open to you much wider prospects.


Lucy Adams is a blogger and writer from BuzzEssay, a website where professionals are always ready to help you with an essay. This diligent author is constantly open to new ideas, so nothing prevents you from establishing a mutually beneficial cooperation. Lucy loves marketing, psychology, traveling, and many other niches. Take the advantage of this open-hearted blogger.

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Create Book Trailers for FREE with FlipSnap

by Lindsay 9/12/2016 11:20:00 PM

We all try to stand out in the crowd, make a name for ourselves. That is why we are here on social media. We are trying to market ourselves or whatever else it is we are selling. But, with all of the other millions of people doing the same thing how do WE or more importantly "I" stand out from everyone else? It is not an easy thing to do.


The new craze has been to turn to video - Bring your content to life! And, video has certainly been proven to work. Video on a landing page increases conversion rates by 80%. But now we are so overloaded by video that a plain old boring video just won't cut it. Now, I ask you -- Do you have video experience? Do you want to learn how to be a videographer? I certainly don't.


That is how I came up with the idea for FlipSnap. I was shooting author interviews. Nice and simple. No editing. I then decided I wanted to use a greenscreen and put in new backgrounds. Turned out, that was EXPENSIVE and HARD TO DO! I went on a mission to create: A green screen in the palm of your hand that would require NO VIDEO KNOWLEDGE and would be FREE! Yep, a video app that would do professional grade videos for free! I am excited to announce FlipSnap. It is available for FREE on iOS in the app store NOW. There are so many things you can do with FlipSnap. I hope you check it out!


I have put some links to FlipSnap's Instagram page, to videos that others have made with the app, and to the link to iTunes. I can't wait to see what you all create! If you have any questions you can send me a message!






The Fair Share Model by Karl Sjogren

by Lindsay 8/27/2016 1:03:00 PM

The book discusses philosophy, economics and behavioral finance in a manner that engages readers who are expert in capital structures or a novice. He mix insight with humor. With every page, he aspire to cause a reader to utter an “Aha!” or a “Ha!”

Karl describe how a critical mass of people can usher in better deal structures for companies that raise venture capital. The key is the Fairshare Model, a deal structure that provide price protection for IPO investors. It provides employees with stock that votes but cannot trade; it becomes tradable based on performance milestones which could include measures of social good.

The book opens with a description of the Fairshare Model and the problem with a conventional capital structure. Crowdfunding is discussed and the type of companies that may adopt the Fairshare Model are profiled. There are chapters that explore the macro-economic context; economic growth, income inequality and the potential for collaborative stakeholders to create competitive advantage.

Objections that many have about average investor participation in venture-stage companies are examined—risk of fraud, overvaluation and failure.

Chapters on valuation cover concepts, calculation, evaluation and call on the U.S. Securities and Exchange Commission to require valuation disclosure in every offering document. The book also presents the most remarkable aspect of the Fairshare Model---it provides venture-stage companies a reason to offer public investors a low valuation.

The Fairshare Model will be published in about five months after 250 people pre-order a copy from Inkshares, a new style publisher that decides what projects to back based on reader support. With the USD $5 credit that Inkshares issues to new customers, an e-book will set you back less than $10---an e-book + signed print copy combo, $15. If it isn’t published or you cancel your order before it is shipped, your money will be refunded by Inkshares.

Imagine, for a modest, risk-free amount, you can help launch a broad discussion about how to re-imagine capitalism! 

If you like the Fairshare Model, Karl would very much appreciate your support in the form of a pre-order. Again, you can do it here

I highly suggest the book!

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