How to turn your pen name into a brand that makes a profit

by Lindsay 10/27/2017 9:47:00 PM

Guest post by Olivia Ryan

 

 

All writers dream of achieving success and popularity through literature. However, it is extremely important for a writer to get popularity which would be associated not only with books and novels but would work independently and become a well-selling brand.

 

Namely, a vast majority of writers don’t really earn too much. The average annual income goes just a little over $60 thousand but mostly due to the best-selling writers who earn millions. That’s why writers also need to develop their personal brands and make them an additional source of income.

 

How to make self-brand profitable?


It’s not easy for a writer to become successful in the market that publishes more than 2 million books each year. Content marketing specialists at Aussie Writings recently noted that authors who build their personal brands have a bigger chance to grow incomes: “Writers have many ways to earn more through their brands. At the same time, it also makes them more popular and increases the sale of their books.”

 

In such circumstances, it’s crucial to learn how to turn your pen name into a brand that makes a profit. Here are 6 suggestions how to do it.

 

·       Designate your audience

If you want to establish a self-brand, you need to target audience carefully. This is equally true for writers as well as the content marketers or simply vendors. To become a professional and to create your brand you need to find your niche and concentrate on it.

 

For instance, you can focus on non-fiction writing about psychology or teen fiction literature. This is the only way to become truly exceptional and distinguish from competitors. Each niche already has a few opinion leaders, so you need to specialize for the certain audience.

 

·       Make yourself special

What is the difference between you and thousands of other people out there who are doing similar things? To become noticeable, you need to answer this question and offer a fresh perspective. Choose an alternative viewpoint and put new ideas into the calculation. Once you differentiate from competitors, you can count on a wider audience and more earnings, respectively. The personal brand must be unique and add value to the existing state of affairs in the niche.  

 

·       Content marketing is essential

Content marketing is the best model to make a profit from your brand. Being a writer, you should definitely start your own blog and choose the best income streams. New bloggers usually stick to Google AdSense and advertising and later turn to more demanding models like the affiliate marketing.

 

Together with your website and social accounts, blog posts will boost your authority and make you a credible partner for the niche-related marketers. Authors like Tony Robbins or J.K. Rowling are not only great writers but also important social media influencers.

 

·       Guest blogging

You don’t have to write for your blog exclusively. You can also write for different blogs who pay their contributors. Create a good viral content and it will bring you not only a one-time payment but also a loyal audience and exposure. Use your experience, knowledge, and professional expertise to come up with interesting contents and soon you’ll be in the situation to negotiate about the price per post and who to write for.

 

·       Collaboration

When you start building the self-brand, you need to engage in collaborations with opinion leaders who are already popular in your field. It brings you more attention and audience, thus expanding your base of loyal followers. It’s the perfect cross-promotion with benefits for both sides: you get more reach and influence, while your partners receive even more visibility. Eventually, you can agree on how to share an income.

 

·       Be creative

Use your imagination and intuition to create new business models and think about the way how it can actually bring you additional incomes. When you will build your brand, it will be possible for you to make money not only by means of your actual writing but also by being a part of influencer marketing. Writers have the creativity to become successful businesspeople, they are simply not aware of it most of the time. 

 

Conclusion

 

Personal branding is not an easy process, especially for writers who enjoy their peace of mind and search for inspiration away from the public. However, the results of self-branding can be fruitful and overwhelming. Using these 6 tips, you can use the personal brand as the way to boost your writing career and also to gain profit along the way. Let us know what you think about this and feel free to leave a comment if you have other valuable suggestions.

 

 

 

About author: Olivia Ryan is a journalist who is always ready to experience new things and share this experience with others. She is passionate about art and writing. Therefore, she usually spends time writing new articles or travelling around the world. Follow Olivia on Facebook and Twitter.

 

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How To Stay Inspired As A Writer

by Lindsay 5/22/2017 10:25:00 PM

How To Stay Inspired As A Writer


Guest Post Written By: Brenda Berg


Every writer hits that place, where it's not quite writer's block but you're stumped as to where to go next. When that happens, don't panic. There are ways out of the slump you've found yourself in, and it's not hard to get back out. Try these tips when you're feeling creatively drained and need some help.

 

Scout the news

There's always something interesting happening in the news. Read newspapers, watch the news on TV, pay attention to online news sites. You'll find human interest stories that will give you plenty of ideas to get started.

 

Change up your routine

Are you always doing the same thing, every day? Change it up. Go out for a coffee when you normally stay in. Walk the dog late at night. Get up early and see the sunrise. Whatever you normally do, switch it up for a day or so. Changing up small habits can lead to a change in thinking, which can do your creativity a lot of good.

 

Learn something new

In order to write authentically, one must always be learning. That doesn't mean you have to re-enroll at college, but make sure you're open to new experiences. If you do want to do a course, Academized offers plenty that will catch your eye. You're sure to get plenty of ideas this way.

 

Eavesdrop in public

There's nothing more fascinating than a stranger's conversation. When you're out and about, ditch the headphones and listen to what other people are saying. Often, even just fragments of conversations are enough to spark off new ideas in you.

 

Look for a method that works for you

No one writes in the same way. You need to find what works for you. Do you like to gather all the information before you start, or do you just fly by the seat of your pants? How about editing? Do you go it alone or do you find help? Writer Gary Baker says, 'I like to use online tools to help me edit my manuscripts. The Australian Help grammar guide, for instance, is great when grappling with a certain grammatical rule in my writing.'

 

Get away from the keyboard

Are you sitting at the computer, willing inspiration to come? Give yourself a break and get away. Go for a walk and allow yourself to think of something else. The combination of exercise and the break will help the creative juices flow again.

 

Find your inspiring place to write

Everyone has their favourite space to write. For some, it's the corner of the living room, with the cat curled up at your feet. For others, it's the local coffee shop with a brew in hand. Linda Forge, a custom essay writer, says 'I like to write outside whenever I can. Sitting in my garden and writing in the fresh air does me the world of good.' Find where your best writing spot is, and use it.

 

Keep a writing journal

Every day, sit down and write two pages in a journal. Once you start, don't allow yourself to stop. Write about whatever comes into your head, no matter how mundane or odd it feels. This is called free writing. You'll think you have nothing to say, but you'll be astounded at what comes out when you start writing. Use either a Word document or a real notebook, whichever works best for you.

 

Give all these tips a try if you've run out of creative steam. Before long, you'll be back to your old self, and have plenty of ideas for new manuscripts.

 

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How To Improve Your Writing Efficiency Being a Leader

by Lindsay 12/5/2016 10:07:00 PM

Article Contributed by Lucy Adams

 

 

Managing the attention of the audience is the paramount task of any commercial organization. Undoubtedly, the smoothness of writing plays a vital role when sending CVs, emailing, publishing videos, blogs, and communicating to potential candidates. And it’s not a secret that the ultimate task of any business is to create a positive atmosphere around the brand.

In my opinion, the "tastiness" of the content largely predetermines the overall success. If the message is tongue-tied, illiterate, difficult or incomprehensible, it greatly spoils the perception and disperses the attention, so the audience is not involved.

Ideally, all the efforts on content should be directed to make the reader think about the product or service of the brand. And it is truly an art. You can’t learn creative writing at once, but applying specific rules, you can significantly reduce the long way.

I hope the points below will help you to become a wiser manager, a manager who is also a pen wizard!

#1 Turn Your Inner Uncertainty Into Your Hardest Weapon

There’s something extremely effective and efficient in your box with tools for writing. Yes, I’m talking about whining and excuses. Most unsuccessful writers become such because of internal uncertainty and lack of belief in the power of words.

No matter who you are – a writer, an entrepreneur or an artist – you strive to be a professional in your field. And the first step is treating your profession seriously. Actually, this is the key difference between amateurs and professionals. A professional can’t wake up and ask oneself: "Do I want to write today?" He will, and he knows he will!

If you don’t believe in yourself, be sure to overcome this fear. Learn how to properly work with your subconscious. If you say to yourself "I write slowly, I can’t cope with this volume," you won’t cope! But if you try, you will!  "Everyone will be replayed according to one’s faith" – sounds religious, but it’s true.

A professional writes not only for money – even though writing is the main source of income – he writes to share his knowledge and help people, making their lives better. The money is just a way to assess the benefits to others, as well as the skill.

#2 Make a Checklist and Plan for the Day

Well, if you’re a businessman, I guess you already have it. Then just fit some time allocated exclusively for writing or honing your writing skills. The most important thing is to use the time effectively. If you have nothing to write at the moment, be sure to spend these minutes on education. We can’t work 24/7, so I believe it’s better to adhere to working hours than the results you have to achieve. Finally, if you spend day and night at the office, how can you refresh and restore your mind and body?

The checklist is one of the most effective tools that you can use to speed up daily. For example:

1.     Get up at 7 a.m.

2.     Devote half an hour for professional self-development

3.     Write a business proposal/answer to emails/1000 word of the text.

4.     Publish the prepared materials.

5.     Limit the time in social networks up to 30 minutes per day.

6.     Allocate 1 hour for a rest.

7    Write a report on the completed tasks.

The checklist allows you to determine the necessary daily routine and create a draft script of the day. Prescribe the evening the key challenges of the next day and in the morning you will get more or less coherent strategy for your actions.

#3 Write so that Customers Can Scan Your Text

I bet you know that almost all readers scan articles to decide whether to continue reading.  And only if there is interest in the paper, people get a grasp and devote their time and attention to it.

Therefore, you have to somehow hook the reader. Be sure to structure the information and highlight the most important point, so that the reader can instantly guess what facts he can find there.

#4 Include Call to Action

I can safely say the article is great if it makes the reader think after he finished reading. And it’s even better if there’s a message that encourages the reader to a specific action. Read more and spend some time on talking with the staff to generate more creative ideas and "hooks."

#5 Edit

Even the best-selling authors correct their works so that they fundamentally changes. If writing releases is your responsibility/opportunity/voluntary action, and there’s no editor behind you, be sure to carefully proofread the text. Don’t let the mistakes play against the reputation of your brand.

#6 Read Your Text Aloud

When we write, our brain works like the brain of the writer. To make the text understandable, accessible and interesting, read it aloud. Reading aloud puts the author in the reader’s shoes. That's when you see a lot of opportunities to correct the text, replace some words and rephrase sentences. Be sure to treat the text as the reader before sending or publishing it!

Being a businessman, a team leader or a manager, you should…no, you must be able to write quickly, on the topic, and clearly. Regardless of the scope of your activity, the ability to write competently will open to you much wider prospects.


Bio:

Lucy Adams is a blogger and writer from BuzzEssay, a website where professionals are always ready to help you with an essay. This diligent author is constantly open to new ideas, so nothing prevents you from establishing a mutually beneficial cooperation. Lucy loves marketing, psychology, traveling, and many other niches. Take the advantage of this open-hearted blogger.

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