Article Contributed by Lucy Adams
Managing the attention of the audience is the paramount task of any commercial organization. Undoubtedly, the smoothness of writing plays a vital role when sending CVs, emailing, publishing videos, blogs, and communicating to potential candidates. And it’s not a secret that the ultimate task of any business is to create a positive atmosphere around the brand.
In my opinion, the "tastiness" of the content largely predetermines the overall success. If the message is tongue-tied, illiterate, difficult or incomprehensible, it greatly spoils the perception and disperses the attention, so the audience is not involved.
Ideally, all the efforts on content should be directed to make the reader think about the product or service of the brand. And it is truly an art. You can’t learn creative writing at once, but applying specific rules, you can significantly reduce the long way.
I hope the points below will help you to become a wiser manager, a manager who is also a pen wizard!
#1 Turn Your Inner Uncertainty Into Your Hardest Weapon
There’s something extremely effective and efficient in your box with tools for writing. Yes, I’m talking about whining and excuses. Most unsuccessful writers become such because of internal uncertainty and lack of belief in the power of words.
No matter who you are – a writer, an entrepreneur or an artist – you strive to be a professional in your field. And the first step is treating your profession seriously. Actually, this is the key difference between amateurs and professionals. A professional can’t wake up and ask oneself: "Do I want to write today?" He will, and he knows he will!
If you don’t believe in yourself, be sure to overcome this fear. Learn how to properly work with your subconscious. If you say to yourself "I write slowly, I can’t cope with this volume," you won’t cope! But if you try, you will! "Everyone will be replayed according to one’s faith" – sounds religious, but it’s true.
A professional writes not only for money – even though writing is the main source of income – he writes to share his knowledge and help people, making their lives better. The money is just a way to assess the benefits to others, as well as the skill.
#2 Make a Checklist and Plan for the Day
Well, if you’re a businessman, I guess you already have it. Then just fit some time allocated exclusively for writing or honing your writing skills. The most important thing is to use the time effectively. If you have nothing to write at the moment, be sure to spend these minutes on education. We can’t work 24/7, so I believe it’s better to adhere to working hours than the results you have to achieve. Finally, if you spend day and night at the office, how can you refresh and restore your mind and body?
The checklist is one of the most effective tools that you can use to speed up daily. For example:
1. Get up at 7 a.m.
2. Devote half an hour for professional self-development
3. Write a business proposal/answer to emails/1000 word of the text.
4. Publish the prepared materials.
5. Limit the time in social networks up to 30 minutes per day.
6. Allocate 1 hour for a rest.
7 Write a report on the completed tasks.
The checklist allows you to determine the necessary daily routine and create a draft script of the day. Prescribe the evening the key challenges of the next day and in the morning you will get more or less coherent strategy for your actions.
#3 Write so that Customers Can Scan Your Text
I bet you know that almost all readers scan articles to decide whether to continue reading. And only if there is interest in the paper, people get a grasp and devote their time and attention to it.
Therefore, you have to somehow hook the reader. Be sure to structure the information and highlight the most important point, so that the reader can instantly guess what facts he can find there.
#4 Include Call to Action
I can safely say the article is great if it makes the reader think after he finished reading. And it’s even better if there’s a message that encourages the reader to a specific action. Read more and spend some time on talking with the staff to generate more creative ideas and "hooks."
Even the best-selling authors correct their works so that they fundamentally changes. If writing releases is your responsibility/opportunity/voluntary action, and there’s no editor behind you, be sure to carefully proofread the text. Don’t let the mistakes play against the reputation of your brand.
#6 Read Your Text Aloud
When we write, our brain works like the brain of the writer. To make the text understandable, accessible and interesting, read it aloud. Reading aloud puts the author in the reader’s shoes. That's when you see a lot of opportunities to correct the text, replace some words and rephrase sentences. Be sure to treat the text as the reader before sending or publishing it!
Being a businessman, a team leader or a manager, you should…no, you must be able to write quickly, on the topic, and clearly. Regardless of the scope of your activity, the ability to write competently will open to you much wider prospects.
Lucy Adams is a blogger and writer from BuzzEssay, a website where professionals are always ready to help you with an essay. This diligent author is constantly open to new ideas, so nothing prevents you from establishing a mutually beneficial cooperation. Lucy loves marketing, psychology, traveling, and many other niches. Take the advantage of this open-hearted blogger.