How to Write Captivating Content That’s Perfect for People & Optimised for Google

by Lindsay 1/21/2018 8:25:00 PM

Contriubuted By: Rachel Summers



Whether you’re new to the world of SEO content or you’ve been in the industry for years, writing content that’s balance for both your readers and for a high ranking in the Google search engine is a difficult business.

No matter how difficult, and competitive, the industry is, it’s an essential part of business nowadays and finding a balance that works for you is crucial. Here to make sure you find that balance, so you can one step ahead of your competition, is a step-by-step guide to writing SEO content.


Before You Start - Preparation

Before you even think about putting fingers to keyboard, there’s a couple of steps you’ll need to take to prepare yourself before you start writing any form of content. Firstly, you’ll want to research the topic that you’re writing about.

It’s all well and good trying to jump into your content straight away, but once you’re in a flow and you have to stop to research some points or facts, it can break your mindset making it extremely difficult to get it back.

Research all your facts, figures and points before you start writing so you can quickly refer to it while you’re in your writing stage.


Before You Start - Keyword Research

The second thing you’ll want to source is the keywords that you’re going to use in your content. If you’re researching your keywords or key phrases, after you’ve written the piece, they’re going to stick out like a sore thumb, and while they may be good for Google, they’re going to sound out of place for your reader.

Search your keywords first so you can implement them naturally into your content while you’re writing it. State of Writing has a huge collection of resources to help you with keyword research.


Consider Your Formatting

There are so many different types of content you can write which will have different effects for both your readers and Google. To give you a quick lowdown on what’s available, you could choose;

·       -Product pages

·       -Standard blog post

·       -List articles (listicles)

·       -Long-form articles

·       -Informative guides

-Inspirational pieces


-Slideshow presentations


And this is just scratching the surface. Check out Revieweal for more information on types of SEO content that you could be producing for your business.

When it comes to writing your content, be sure to pick the best format that’s suitable for the information that you’re providing. The better the formatting match, the more your readers will enjoy reading it and the higher you’ll rank in the search engines.


Defining the Goal of Your Content

Hand-in-hand with the consideration above, you need to define the goal of every single piece of content that you’re writing, but this is as difficult as it may seem.

Are you trying to boost your social media follower counts or your engagement rates? Are you trying to promote a product, or a service, or perhaps you’re trying to inform your readers on something happening in your industry?

Whatever is it you’re trying to achieve with your content, have this concept fresh in your mind while you’re writing so you can constantly strive for this. This is a more direct experience for your reader and Google can index your pages more effectively.


Know Your Audience

Let’s say you’re trying to inform your readers of a package holiday that your company is trying to sell. This holiday could be for 18-year-old females or 80-year-old males. It’s important you define exactly who your audience is before you start writing so you can choose the right approach in terms of format and language.

Having this in your mind while you’re writing will help your readers have a better reading experience as well as making it easier for you to choose your keywords and therefore rank higher on Google.


The Writing Process

Now that you’ve got all your preparation and information in your head, it’s time to start writing your piece of content. You can do this any way you feel comfortable with, but there are a few points you’ll want to remember.

As a rule of thumb, try to write as much of the content as you can without stopping or editing. Get the first draft done, including the implementation of keywords. This will help the entire piece of content to remain consistent with itself and the structure to flow in a readable manner.

The more you can write and complete in the first draft, the better. If you haven’t got the time, HuffingtonPost has a great article on writing services you can use to write content on your behalf.


Editing & Perfecting

Once you’ve completed the writing stage of your process, be sure to take a break. This could be an hour or even a day, just as long as you remove yourself from the content before returning. When you return, read through your content several times to make changes.

Read through the content once without making changes to refresh your mind and then read through it again to edit the sentence structure to make sure you’re communicating the message you want to communicate. Grammarix is one of the best resources for learning professional editing techniques.

Now read through your content one last time without reading the content itself but looking for things like grammar errors, typos, spelling mistakes and other aspects of proofreading. For more information on improving your editing and proofreading techniques and tactics, check out sites like UK Top Writers or Australian Reviewer.

Once you’ve completed this step, you’ll be ready to upload and promote your content to the masses!


Rachel Summers has been a social media manager and content writer for eight years, working for a range of companies, both big and small, including Best Australian Writers, a leading custom writing service. In her free time, Rachel also manages and advises a variety of small and start-up businesses on their social media strategies. For more articles, check out her website.

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How To Write A Book Proposal

by Lindsay 1/17/2018 9:50:00 PM

Contributed By: William Grigsby


You have a great idea about a book and you’re sure it will be a success. However, you’re probably wondering if literary agents and publishers will be interested in it. How do you contact them? Do you write a query letter and send it along some sample pages and a synopsis?

If you manage to get a publishing deal on your book before it’s even ready, you’ll get the wind to your back. You’ll be motivated to push yourself and write without any procrastinations. How do you do that? There’s something called a book proposal.

What Is a Book Proposal?

To define what the book proposal is, we can compare it to a research proposal - the paper that PhD candidates submit before they start working on their dissertation. According to the definition by Assignment Masters, the research proposal refers to the “ideas and theories that a professional in a certain field would like to examine. The paper is usually presented to a university board or another organisation responsible for authorising the research or providing funding for it.”          

By definition, the book proposal is something similar. It’s basically an outline, which will clarify the ideas and theories, as well as the plot of the book you plan to write. You’ll present it to a potential publisher, or an agent, who is going to make your book marketable and profitable.                       

There are two ways to handle this:

- Write the proposal before you start writing the book. In this case, the proposal will serve as a stimulator during the writing process. In the case of narrative nonfiction, many publishers prefer this approach. In order to sponsor the project, they want to make sure the author can pull it off.

-  Write the book first, and then capture its essence in a book proposal. This works best for fiction work. When you have the manuscript ready, you won’t just start sending it around. The book proposal, as its presentation, will be much more attractive and easier for the agents to review.

Fiction writers rarely write book proposals. That’s because the publishers usually require a cover letter, synopsis, and a complete or partial manuscript for the review process. When it comes to non-fiction work, however, the proposal is practically mandatory.

So let’s focus on that aspect: writing a book proposal for non-fiction work. How do you do it?

Tips for Writing a Great Book Proposal

  1. Think of Your Project as a Business Offer

Let’s say you’re planning to write a nonfiction book on the Japanese art of living. There are several books of that type (such as Ikigai for example). What makes your idea special? Why would people buy and read your book? Yes; the publisher will be interested in the commercial aspect. They are doing this for the money. So you must present your idea as marketable, and that’s exactly what the book proposal serves for.

Your credibility as an author who can tackle this topic is very important. The book proposal should make the agent/publisher confident that you’re the best writer to invest in when it comes to this specific theme. If, for example, you’re planning to write a health book, mention your background in medicine and healthy living. That will show your intentions to write a serious book, which people will be interested in buying. 

  1. Explain How the Readers Will Benefit from This Book

If you’ve never written a book proposal before, you might assume that the publisher expects you to discuss what your book is about. Of course you’ll tell them what the book is about, but you won’t focus on describing its content. Instead, you’ll focus on how the readers will benefit from reading this book. Why should they care to buy it?

Identify a specific problem that many people face. If, for example, you’re tackling the matter of mindfulness, write about that concept and explain why people need it today. Use facts and statistics to show how significant this matter is. Then, explain how your book will help people overcome specific issues.

  1. Organize the Proposal Well

If you were about to write a research proposal, its organization would be clear. What about the book proposal? Is there a specific structure you should maintain? The structure may be flexible. However, it’s still important for the book proposal to encompass the main sections that a publisher expects to see:

- Author Bio

Make yourself look like a true professional in this section! Mention the strengths that make you capable to tackle this topic.

-  Overview

This section, which should be around two or three pages long, will be a summary of the book. You may also include a table of contents, so the publisher will get a more precise idea of the issues you plan to cover. If you already wrote part of the book or you have a complete manuscript, you may also include sample chapters.

-  Analysis of the Target Audience

Why will your book sell? That’s the main question to answer in this section. You’ll analyze the target audience. You’ll expose the issues they have and you’ll discuss the solutions your book will provide.

-  Competitive Analysis

Chances are, you’re not the only author who had this idea. You’ll find books on similar concepts. The competitive analysis should show how your idea is different and what additional benefits it will provide to the reader. You won’t trash the competitors; you’ll just show what else you’ll bring to that topic.

-  Marketing Strategy

What will you do to promote your book? You have to define the steps, since the publisher will want to see if they can rely on your authority. Here, you should show how active your social media pages are and how the audience on your blog supports you. Needless to say, you have to work on those aspects before you submit a book proposal. When you prove your serious online authority, the publisher won’t ignore you.

It’s a Challenge, But You Can Handle It!

The book proposal must be very specific and convincing. It should “sell” the project, as well as you as an author. Keep in mind that if the publisher is going to invest in this project, they must envision a great return of that investment. The book proposal will help them do that.

It’s not easy to write a winning proposal, but hey; you’re a writer. Just focus and you’ll definitely make it!                                                             


William Grigsby is a book addict and professional editor. He lives for literature and its seduction of Mankind. Whatever challenges he goes through, he has one motto to rely on: keep reading, keep writing.

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